We don't guess, we don't assume—we go and see. Gembaio builds software that people will actually use by understanding your workflow before writing a single line of code.
Our name is the fusion of "Gemba" and "I/O" (Input/Output), representing our core philosophy. We bring the timeless wisdom of Gemba into the digital age.
In Japanese business philosophy, "Gemba" means "the real place" — the physical spot where value is created. The principle of "going to Gemba" means that to truly understand a problem or a process, you must go and see it for yourself.
For us, the "Gemba" isn't a factory floor. It is the user's world. It's their screen, their workflow, their daily frustrations, and their business goals.
"We don't rely on reports or assumptions made in a boardroom; we observe reality firsthand."
We watch how people actually work. We see the inefficient workarounds, the frustrating extra clicks, and the real-world bottlenecks that data sheets never show.
We talk to the users to understand the "why" behind their actions. We immerse ourselves in their challenges to find the root cause of problems.
Only with this deep, firsthand understanding do we begin to design and build. The solutions we create are a direct response to the real problems we witnessed.
From your workflow to our code. We create solutions that solve the right problems and streamline real workflows.
Tailored software solutions built from the ground up to address your specific business challenges and workflow requirements.
Native and cross-platform mobile applications designed to enhance productivity and user experience in the field.
User-centered design that prioritizes usability and efficiency based on real user behavior and workflow analysis.
Rapid development of minimum viable products to validate ideas and get feedback from real users quickly.
Intelligent solutions that learn from user behavior and automate complex workflows to improve efficiency.
Transform outdated systems into modern, efficient solutions while preserving valuable business logic and data.
Selected projects that show how we turn observation into impact.
Centralized trade workflows and reduced operational friction through a Gemba-driven redesign.
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Reduced data entry time by 40% by observing on-site routines and eliminating unnecessary steps.
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AI-assisted planning built from driver ride-alongs and dispatcher interviews.
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Surface floor-level metrics that matter, aligned with actual operator workflows.
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Unified storage built from on-site shadowing of asset managers and field teams.
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Validated the core product in 6 weeks by prototyping with real instructors and students.
Request similarOur "Digital Gemba Walk" process ensures we build solutions that people will actually use.
We go to your "real place" and watch how people actually work. We see the inefficient workarounds, the frustrating extra clicks, and the real-world bottlenecks that data sheets never show.
We talk to the users to understand the "why" behind their actions. We immerse ourselves in their challenges to find the root cause of problems.
Only with this deep, firsthand understanding do we begin to design and build. The solutions we create are a direct response to the real problems we witnessed in the "Gemba."
Gembaio builds software that people will actually use.
We don't guess, we don't assume—we go and see. Our products aren't just technically functional; they are fundamentally useful because they are born from the reality of your workplace.
Ready to build software that people will actually use? Let's discuss your project and see how we can bring the Gembaio method to your business.
We don't assume, we observe real workflows
Built for actual users, not theoretical scenarios
Deep understanding of your business processes